Digital Sales Specialist - WSB TVJob ID 1719549 Date posted 12/11/2017 Location Atlanta, Georgia Apply
- Act as a digital product expert for clients and the entire sales team
- Expertly navigate SEO/SEM, Display/Programmatic, Video including OTT and Streaming and Social Media at varying client levels of understanding and utilize these resources to develop effective customized client campaigns
- Develop new business initiatives to help drive revenue
- Verify billing information on IO is accurate, complete, and matches product price breakout
- Partner with Account Executives to develop, present, close and execute digital campaigns
- Overcome client objections with resiliency and resolve potential campaign conflicts independently
- Partner with Account Executives to achieve quarterly annual new business goals
- Lead digital trainings for both clients and Account Executives as needed
- Become a trusted advisor for AEs and clients in delivering results
- Be hands on in client’s success, the campaign optimization process, and be eager to share and explain results and improvements in-person on a consistent basis
- Monitor delivery and performance of campaigns.
- Work with Sales and Digital Sales Specialist to craft campaign optimization strategies.
- Ensure reporting shows complete fulfillment of campaign.
- Create custom analysis reports for client including Google Analytics and Doubleclick Campaign Manager
- 2+ years’ of digital marketing experience
- Strong understanding of SEO/SEM, Display, Video, OTT
- Solid knowledge of Microsoft Excel, Word, PowerPoint and Outlook.
- Demonstrated record of success working with a team
- Proven success multitasking and working in a fast paced environment
- Experience in providing in-depth analysis on client results
- Excellent verbal and written communication skills, as well as strong follow up skills.
- Accurate; with strong attention to detail
Organization: Cox Media Group
Primary Location: US-GA-Atlanta-1601 W Peachtree St NE
Employee Status: Regular
Job Level: Individual Contributor
Shift: Day Job
Unposting Date: Ongoing