Digital Campaign Specialist

Location: US-FL-Jacksonville Job Number 1719207 Brand Cox Television Jacksonville, LLC

Description

Cox Media Group Digital Local Solutions, a leader in media and digital marketing, is looking to expand our team of digital specialists.
Primary responsibilities: Campaign fulfillment, optimization with the goal to help retain, grow and earn new Digital clients.
Duties include, monitoring local, regional and national digital campaigns, analyzing metrics, optimization and providing in-depth ROI analysis for our advertiser portfolio.
This role is responsible for meeting client deadlines, providing upsell ideas, securing campaign renewals, data analysis and insights as well as acting as a resource to the Radio and TV sales departments. As a full-service digital solutions provider, CMG operates a comprehensive local and national display network with geo-, demo-, and behavioral targeting, search engine marketing, search engine optimization, social media planning, advanced retargeting, mobile, text and more are part of the extensive digital portfolio.
Position Expectations:
  • Measure site usability/effectiveness, along with monetization of client media campaigns, and present actionable insights and recommendations internally and externally based on data results and best practices
  • Build custom analytics dashboards and reports that can effectively present digital performance to the appropriate audiences aligned to Key performance indices (KPIs).
  • Segment traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, tenure, demographics, etc.
  • Manage tagging including overall strategy, implementation, and best practices across web and mobile applications
  • Coordinate the execution of A/B tests and analyze test results for presentation to stakeholders
  • Use analytics to inform projects and drive product decisions pre- and post-launch, coupled with a good understanding of best practices, good UX, and what works well that supports the digital marketing, mobile and social strategies.
  • Work with Product Management & UX team to supplement quantitative analysis with qualitative methodologies including surveys, user testing, and focus groups
  • Data & ROI analysis
  • Automate recurring dashboards and reports
  • Partner with multiple vendors to implement analytics requirements and streamline project processes
  • Contribute to building an analytics strategy for digital marketing goals and objectives
  • Create institutional knowledge on analytics and educate TV and Radio AE’s and their Management team on digital and multi-channel customer trends

Qualifications

    • Bachelor’s degree in Digital Marketing/Analytics or equivalent work-related experience
    • 2+ years of experience in digital media.
    • Google Analytics Certified
    • Report development
    • Exhibits a professional and positive attitude
    • Conflict resolution experience and awareness
    • Strong written and oral communication skills
    • Effective Time Management
    • Excellent group presentation skills
    • Ability to explain complex concepts in a simple way
    • Follow and support a process consistently and thoroughly
    • Attention to detail and Critical thinker
    • Enjoys working in a team environment
    • Proficient in Microsoft Office Suite (Excel, Word, PowerPoint)
    • Jacksonville market/client knowledge is a plus


About Cox Media Group

Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers and non-daily publications; and digital sites and services, like Rare.us, Clark.com, Dawg Nation, SEC Country, Hookem.com, Mundo Hispanico, Southern Kitchen and All22. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.

Cox Enterprises and its subsidiary companies are Equal Opportunity employers - M/F/Vets/Disabled. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.



Organization: Cox Media Group

Primary Location: US-FL-Jacksonville-11700 Central Pkwy

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: No

Schedule: Full-time

Unposting Date: Ongoing