Digital Content Manager

Location Memphis, Tennessee Job Number 171866 Brand Cox Media Group Northeast, LLC, d/b/a WHBQ-TV

Description

WHBQ is looking for a Digital Content Manager who can provide the leadership needed to continue developing our aggressive digital strategies.  You may be the right person if you:  are a self-starter who knows how to motivate a team, understands how to read metrics and utilize the information to improve digital delivery, and is constantly innovating and planning for digital growth.  A well-developed sense of editorial judgement is needed as a key member of the news management team.

An understanding of HTML coding, content publishing systems and the inner workings of social media platforms are key skills this leader must possess.

Responsibilities
  • Oversees design and functionality of all digital products
  • Understands and utilizes metrics to maximize growth on all platforms
  • Hires, recruits and develops digital team members
  • Creates and posts content to station website and apps
  • Creates strategy behind outreach products such as text messages and push alerts and oversees execution by team
  • Develops posting strategies on social media platforms to maximize engagement
  • Works to develop strategies which effectively move digital audience to broadcast
  • Implements sales initiatives as needed    
  • Responsible for Creation of long term growth plans and planning in advance for big events and opportunities

Qualifications


  • Previous success growing website, mobile and social media views/visits/engagement is essential
  • Ability to improve digital performance by analyzing metrics 
  • Experience working on digital platforms in an active, successful newsroom- at least 2 years minumum
  • Excellent writing skills
  • Bachelor’s degree in journalism or related field preferred

Cox-64


Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America's leading direct marketing companies, and Savings.com, a leading online source for savings.


The company's operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services.


CMG currently operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including more than 32 million TV viewers, more than 4 million print and online newspaper readers, and 14 million radio listeners.


For more information about Cox Media Group, please check us out online at www.coxmedia.com



Organization: Cox Media Group

Primary Location: US-TN-Memphis-485 S Highland St

Employee Status: Regular

Job Level: Team Leader

Shift: Day Job

Travel: No

Schedule: Full-time

Unposting Date: Ongoing