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Ad Ops Strategist, Trading & Optimization

Job ID 183466 Date posted 02/22/2018 Location New York, New York Apply


The Strategist’s role is crucial to ensuring the success of digital campaign delivery and performance.  The role includes regular day-to-day communication with Traffickers, Account Managers, and Account Executives to ensure assigned campaigns obtain optimum performance as well as exceed client expectations.

This is an integral position within a fast-paced business. It requires self-motivation, enthusiasm, resilience, flexibility and the ability to communicate clearly and effectively. The position also requires an analytical and logical thinker with the conviction to meet problems head-on and solve them accurately and quickly.

Responsibilities include:

  • Buying and trading digital ads through a demand-side platform
  • Monitoring and optimizing multiple campaign executions to ensure campaigns are launching and delivering on schedule and according to client key performance indicator (KPI) expectations
  • Reviewing ad performance relative to campaign objectives to provide and execute optimization recommendations and increase performance for client
  • Ensuring all booked revenue is recognized while campaign objectives are consistently met or exceeded
  • Recognizing, analyzing and quickly solving discrepancies between ad servers
  • Ensuring clients and internal sales teams are receiving exceptional customer service and support
  • Participation in client campaign kick-off calls to outline ad tracking requirements and deliverables
  • Assisting with various special projects as needed
  • Working with internal teams to identify and design new tools and systems to improve efficiency


  • Exceptional troubleshooting and problem solving skills
  • Superior time management and organizational skills as well as the capacity to manage multiple projects with tight deadlines
  • Experience with online ad serving systems such as DFP, OAS, OpenX, etc.)
  • Knowledge of 3rd party ad tags (DFA/DCM, PointRoll, MediaMind, Flashtalking, etc.)
  • Demand-side platform (DSP) trading and optimization experience required
  • Basic knowledge of HTML, JavaScript, Flash, Firebug and Rich Media a huge plus
  • Experience analyzing digital campaign data activity
  • Self-motivated with the ability to work in both a team environment and independently
  • Superior verbal and written communication and customer service skills
  • Flexible, personable attitude with the willingness to go the extra mile
  • Strong desire to grow with company and learn new skills
  • 1-2 years of programmatic ad buying and optimization experience
  • Must reside in the New York Metro Area
  • BA/BS Degree
Organization: Cox Media Group

Primary Location: US-NY-New York-885 2nd Ave

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: No

Schedule: Full-time

Unposting Date: Ongoing

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