Ad Ops StrategistJob ID 1818634 Date posted 12/04/2018 Location: New York, New York Apply
Gamut, a subsidiary of Cox Media Group, is a solutions-based digital advertising organization focused on connecting brands to their most relevant consumers and communities, across all platforms. Gamut and its OTT product – Gamut TOTAL – empower advertisers through guaranteed premium inventory, advanced fraud-free options and maximized campaign performance. Founded on a century of success laid down by our parent company Cox Enterprises, Gamut delivers effective advertising campaigns that combine over 20 years of experience in the digital space with data, insights and quality inventory. For more information on Gamut, please visit: http://gamut.media/.
The Ad Ops Strategist’s role is crucial to ensuring the success of digital campaign delivery and performance. The role includes regular day-to-day communication with Traffickers, Account Managers, and Account Executives to ensure assigned campaigns obtain optimum performance as well as exceed client expectations.
This is an integral position within a fast-paced business. It requires self-motivation, enthusiasm, resilience, flexibility and the ability to communicate clearly and effectively. The position also requires an analytical and logical thinker with the conviction to meet problems head-on and solve them accurately and quickly.
- Buying and trading digital ads through a demand-side platform
- Monitoring and optimizing multiple campaign executions to ensure campaigns are launching and delivering on schedule and according to client key performance indicator (KPI) expectations
- Reviewing ad performance relative to campaign objectives to provide and execute optimization recommendations and increase performance for client
- Ensuring all booked revenue is recognized while campaign objectives are consistently met or exceeded
- Recognizing, analyzing and quickly solving discrepancies between ad servers
- Ensuring clients and internal sales teams are receiving exceptional customer service and support
- Participation in client campaign kick-off calls to outline ad tracking requirements and deliverables
- Assisting with various special projects as needed
- Working with internal teams to identify and design new tools and systems to improve efficiency
- Exceptional troubleshooting and problem solving skills
- Superior time management and organizational skills as well as the capacity to manage multiple projects with tight deadlines
- Experience with online ad serving systems such as DFP, OAS, OpenX, etc.
- Knowledge of 3rd party ad tags (DFA/DCM, PointRoll, MediaMind, Flashtalking, etc.)
- Demand-side platform (DSP) trading and optimization experience preferred
- Experience analyzing digital campaign data activity
- Self-motivated with the ability to work in both a team environment and independently
- Superior verbal and written communication and customer service skills
- Flexible, personable attitude with the willingness to go the extra mile
- Strong desire to grow with company and learn new skills
- 1-2 years of programmatic ad buying and/or optimization experience
- Must reside in the New York Metro Area
- BA/BS Degree
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers, and digital sites. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. The company also offers a full suite of local and regional advertising services through its Local Solutions and Ideabar businesses. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly across all platforms. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.
Organization: Cox Media Group
Primary Location: US-NY-New York-1 Dag Hammarskjold Plaza
Employee Status: Regular
Job Level: Individual Contributor
Shift: Day Job
Unposting Date: Ongoing
Advertising roles with Cox Media Group provide extensive opportunities across the marketing spectrum. From creative design, to digital media, you'll drive campaigns that reach millions of users.