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Brand Manager

Job ID 180416 Date posted 01/12/2018 Location Seattle, Washington Apply

Description

Brand Manager
As a proud member of COX Media Group working in beautiful Seattle Washington, the KIRO 7 Brand Manager, under supervision of the Creative Services Director, relentlessly drives the execution of the department’s marketing goals to increase awareness and preference for the station’s brand while continuing to grow KIRO 7’s position as a market leader in all news dayparts.  
The Brand Manager lives the KIRO 7 brand by remaining focused on delivering consistently high-quality, on-brand messaging in every piece of creative produced by the Creative Services Department.  The Brand Manager will be a relentless advocate for the brand, remaining focused on identifying and seizing timely marketing opportunities; while holding themselves and the team accountable to high creative standards and deadlines.
The Brand Manager must be able to lead, supervise and mentor a team of highly-talented producers to ensure consistently focused and strategic brand reinforcement in all messaging.
The Brand Manager must be a strong, direct, communicator, and team player to work in collaboration with the news department to successfully execute news brand strategies. 
The Brand Manager will work closely with the Creative Services Director, leveraging research to develop and produce spot-on image campaigns, social and on-air topicals, special report and Proof of Brand marketing across all platforms (on-air, digital, and social).
The Brand Manager will have superior writing, shooting and editing skills, multi-platform advertising and social marketing experience.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
  • Manages the execution of long-term and daily strategic plans under the direction of the Creative Services Director.
    • Ensures that day-to-day assignments and projects are on schedule, on message, and meeting deadlines per strategic plans.  Approves daily copy and spots for air as needed.
  • Uses research to create the right tone and language for all marketing messages.
  • Is the lead producer on priority image promotion for the news brand.
  • Plans and executes the sweeps strategy for the key rating periods.
  • Supervises the team of Producers in the execution of the daily topical process and production.
  • Is an effective and direct team leader in the department, and is a great mentor to the producers on staff.
  • Works closely with news management team to achieve successful rating results.
  • Strong collaboration with the Digital Team to leverage digital and social to recruit viewers to the TV screen.
  • Writes digital orders and places creative on KIRO 7’s O&O platforms
  • Presents strong collaboration and teamwork with all departments to achieve station goals.
  • Acts as liaison between news and marketing for topicals and sweeps content to ensure daily results are achieved.
  • Executes log strategy and maintains log inventory for the department.
    • Liaison for CBS and syndicators in the execution of their promotion on KIRO 7. Ensures station executes contracted requirements. Maximizes and maintains strong relationships.
  • Develops and maintains daily, weekly and monthly project calendars for department staff, outlining assignments, deadlines for on-air, radio digital and social marketing under the direction of Creative Services Director.
  • Write and produce on-air promotion, including image, topical, investigative, Proof of Brand, and special promotion.
  • Writes and produces marketing messages for digital, social, radio and cable during sweeps.
  • Works with Creative Services Director to plan and execute the digital and social media plan to effectively market the KIRO 7 News brand in and out of sweeps.
  • Works hand-in-hand with Art Director and graphics work-group to ensure consistent use of station graphics by producers in all marketing materials on all platforms.
  • Works closely with Traffic department to maintain all promo contract orders, and manages daily execution of promo inventory on the log.
  • Liaison with media buyer, and work with outside production vendors to ensure the correct KIRO 7 marketing is produced, and trafficked properly.
  • Works with the Director of Public Affairs & Special Projects to allocate staff resources in the production of KIRO 7 community initiatives.
  • Liaison between Creative Services Department and Sales to ensure that advertiser-related promotion is executed properly per sales packages including production timelines, deadlines for content and execution of on-air commitments.
  • Supports the KIRO 7 mission and values statements, and to represent KIRO 7 in a highly professional manner.

Qualifications

QUALIFICATION REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE:
  • BA in Journalism, Production, Marketing or Broadcast related field preferred. 
  • Excellent internal and external communication, organization, and writing skills are required. 
  • Minimum of 3 years of experience working in Creative Services at a television station.
  • Previous supervisory experience in directing workflow, motivating and training staff required.
  • Should have hands on experience promoting a local news product.
  • Must be creative in writing, shooting (CS300), editing (non-linear-Avid Newscutters and/or Adobe).
  • Must have experience in graphic design, as it relates to producing compelling/eye-catching promos. Knowledge of how After Affects, Photoshop, Cinema 4D, and Illustrator can be used in the graphic production of promos.
  • Experience using INews/ ENPS. Must be able to show writing, producing and design experience across all media platforms to promote the station.
  • Facebook Blueprint certification or Google Academy For Ads training or certification preferred.

COX-273


Organization: Cox Media Group

Primary Location: US-WA-Seattle-2807 3rd Ave

Employee Status: Regular

Job Level: Manager/Senior Manager

Shift: Day Job

Travel: Yes, 5 % of the Time

Schedule: Full-time

Unposting Date: Ongoing
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